Content is King.
Perfectly curated content across a variety of channels to inform, educate, entice, and generate bookings.
Content marketing informs, entertains, educates, and ultimately leads to bookings.
- It centres around the customer rather than the hotel.
- Attract customers rather than interrupt them.
- It's more about them then is is about you.
Content can be used across a variety of channels in a variety of different ways. The goal is to attract new customers which leads to more bookings.
Posting and Sharing
User Generated Content
PRINT & MEDIA
Content Ideas Include
Use the Content Anywhere
How it Works - "Content"
We always start with an audit of what you are currently doing.
Understand your business objectives, segments, and accomodation features.
Establish a campaign brief with suggested content, preferred channels, tactics, and budget.
Create, implement, and continually optimise each element.