In this video we’re tackling the issue of information overload.

It’s easy to get overwhelmed by the sheer amount of content that’s available today – which is best for your brand? How should you use it?

I also cover best practices for images and how you should approach photography and videography for the hotel industry – working with professional videographers and photographers can be intimidating, but not if you know what you want and why you want it.

I cover some of the most useful information and important facts about marketing hotels:

• The best tools to use for your research
• How to capitalise on what you love doing and make it work for your campaign
• How to ensure your images are the strongest in the market