Your social media strategy deserves the same level of commitment that you allocate to your website, email marketing, in-house engagement and any other channel you leverage within your property.
Guest experience extends much further than just what happens on property. Social Media is a perfect place for hotels to build connections with existing and potential hotel guests and enhance their hotel experience. Social media can be overwhelming! What exactly should you post to stand out and get people talking?
Cheese platters, rubber duckies and being a black sheep – all in a day’s work for a hotel GM!I was recently lucky enough to spend some time with Nick Ellis, the GM of Ovolo Inchcolm, just after he’d got to Number One on TripAdvisor for the best hotel in Brisbane. (Here’s Nick’s LinkedIn profile: https://au.linkedin.com/in/nickellis673Among
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