Your social media strategy deserves the same level of commitment that you allocate to your website, email marketing, in-house engagement and any other channel you leverage within your property.
LET’S GET SOME INSPIRATION FROM HOTEL LEADERS WHO ARE DOMINATING IN THEIR SPACE.
It’s that new year buzz, and the hotel industry is bustling with aggressive growth plans and creative ventures that will put their hotel at the top of their comp set.
Guest experience extends much further than just what happens on property. Social Media is a perfect place for hotels to build connections with existing and potential hotel guests and enhance their hotel experience. Social media can be overwhelming! What exactly should you post to stand out and get people talking?
Cheese platters, rubber duckies and being a black sheep – all in a day’s work for a hotel GM!I was recently lucky enough to spend some time with Nick Ellis, the GM of Ovolo Inchcolm, just after he’d got to Number One on TripAdvisor for the best hotel in Brisbane. (Here’s Nick’s LinkedIn profile: https://au.linkedin.com/in/nickellis673Among
Rather than gearing up for another busy year with only a light marketing plan behind you, take the day to check out of the hotel day-to-day, and start working on a hotel marketing plan that will see you through 2020.